How to Tell if Your Copywriter is Worth Top-Dollar
If you want to earn money online, you're going to have to have a web site. If you would like that website to generate income, it needs to be written very well. Unless you are already a copywriter yourself, it's in your best interest to employ someone who is qualified to compose the text for your website. A skilled copywriter will bring in lots more money than you would ever even be able to hope to see if you went and did all of the writing by yourself. Obviously, however, not every copywriter is as effective as every other copywriter. Some of these copywriters have great talent. Some, on the other hand, don't have any but are trying their hand at copywriting because someone told them that online writing would be a cinch. The following are a few ways to help you distinguish the good copywriters from the bad copywriters.
Does the writer have his or her own web site? Any copywriter who is itnerested to write web copy needs to have a site that features their biography, a resume, a couple of samples and anything else they want to share. If the writer doesn't have his or her own site, how are they going to be able to help you put up yours? Look at the copy on their web site also. If you find many errors, this is a terrible sign.
Do you react favorably while you read the text on the copywriter's website? This involves more than simply noting grammar and spelling errors. Does the text cause you to have any type of emotional response? Does the copy prompt you to like him or her? Does it make you feel like you want to find out more about the writer and go on reading? Does it make you feel like you want to hire that copywriter straightaway? Does it make you want to run away? Does website copy make you mad? All of go to my blog these are vital reactions and you need to pay attention to them.
Research the copywriter's background a bit. Look for reviews on unbiased web sites and online discussion boards. It's unlikely that you will obtain any bad reviews on the writer's own web site. You want to do a search for the writer's name to find out if there are any testimonials or reviews on web sites that aren't run by or able to be falsified by the writer him or herself. Look closely at these reviews. Ask the writer to give you a few references. You must actually get a hold of each reference and ask for an honest opinion about the writer from each person.
Make sure you spend some time reading through the samples supplied by the writer. Try asking the writer to send you a few more samples that aren't already provided on the site. This is especially vital when you're trying to employ a writer who claims to be an expert in a specific subject. If the writing sounds like a regurgitated Wikipedia article, you better find another copywriter.
You have a number of choices available to you when you're trying to determine whether or not to pay for a copywriter. You need to do some homework and try to find out more about the writer in terms of his or her principels, reputation and personal character.